Name Alex Leeson-Brown

Skills & Certifications

Certificate
Certified Scrum Product Owner® (CSPO®)

Technologies
Adobe Experience Manager (AEM), WordPress, Unbounce, HTML5, CSS3, Sass, Git.

Skills
Scaled Agile Methodologies, Scrum, Kanban, A/B Testing.

Software & Apps
Adobe XD, Jira, Confluence, Digital.ai Agility, Sketch, Photoshop, Illustrator, Balsamiq, InVision, Marvel.

Education

Nottingham College (Formerly New College Nottingham)
October 2008 - June 2010
Foundation Degree in Multimedia, Graduated with a Commendation (Accredited by Nottingham Trent University)

Rushcliffe Comprehensive School
September 2001 - May 2010

A Level's
Business Studies & Product Design

GCSE's
English, English Literature, Mathematics, Science, French, Design & Technology, Physical Education, Business Studies & Religious Studies.

Experience

Corsearch · October 2023 – December 2023
Product Owner · Contractor
· Worked closely with the Product Manager, collaborated with the engineering and user experience teams to execute the trademark product roadmap.
· Ensured technical feasibility and alignment with the overall trademark product roadmap.
· Represented the customer within the engineering team, articulating the problem to be solved, high-level requirements and what success looks like for the customer.

Highmark Health / enGen
Product Owner & Scrum Master · June 2021 – July 2023
· Transitioned the external Discover Highmark website for ACA-compliant plans into a Highmark.com environment. This website is used by millions of customers shopping for affordable health insurance across PA, NY, DE, & WV.
· Owned the backlog management for Highmark.com by translating requirements into actionable user stories in alignment with the product roadmap.
· Acted as Scrum Master by facilitating sprint cycles. Effectively communicated with stakeholders to clarify specifications and remove blockers for Scrum team members.
· Facilitated cross-functional collaboration by affectively managing expectations, distilling complex concepts, and keeping teams informed.
· Delivered high-quality products through attention to detail and commitment to understanding not only stakeholder goals but also user experiences.
Senior Application Consultant · September 2019 – June 2021
· Solidified Adobe Experience Manager (AEM) knowledge becoming Highmark’s AEM subject matter expert (SME) through seminars held by Adobe for the business.
· Contributed to the transition of 6 complex web experiences from differing CMSs into AEM by building pages with components and templates. At times creatively pivoting a transition strategy to maintain timelines and balance stakeholder requirements.
· Developed realistic conversion strategies for each web experience transition by evaluating current and future functionality and content. Advocating for a reduction in unnecessary content to ensure efficiency and timelines.
· Set stakeholder expectations by determining the feasibility of requirements as an SME.
· Collaborated with DevOps to ensure access to impactful AEM plugins expanding the developmental capabilities of the team to create new and useful components and templates while also understanding the transition process of going from on-premises AEM servers to Adobe Cloud and GCP.
Application Consultant · January 2018 – September 2019
· Sole front-end WordPress developer for the corporate website dedicated to keeping customers informed during the COVID-19 pandemic.
· Chosen as part of Highmark’s first group of employees to learn and implement AEM.
· Motivated developers to code designs closer to mockups improving the team’s attention to detail during site development. Higher quality development improved the team's relationships with outside groups with a reduction in revisions and wasted time.
UX Designer & Analyst · August 2016 – January 2018
· Prioritized user-centric design principles for new AHN websites to unify the user experience across both AHN & Highmark.
· Implemented and balanced stakeholder and business requirements for design projects.
· Designed for marketing and product projects developing attention to detail and an understanding of the different user experiences.

LegalSifter · February 2016 – June 2016
UI Designer · Contractor
· Designed and built the front-end of the LegalSifter app which uses machine learning to help companies manage and make sense of their legal documents.
· Sketched and created wireframes for new app design concepts. Fleshing out those concepts using Sketch and Photoshop. Finally, bringing them to life with HTML5 & Sass.

Branding Brand · July 2015 – February 2016
Senior Mobile Designer
· Designed mobile, tablet, and desktop websites & apps for some of the biggest brands in the US and around the world.
· Implemented proven UI and UX standards as the result of vigorous A/B testing to ensure the success of some of these top revenue-earning e-commerce websites and mobile apps.

Radius · May 2013 – July 2015
Lead Web Designer
· Coded and designed radius.com through 4 overhauls of the company’s internal WordPress theme using HTML5, CSS3 & Git while using support technologies such as Gulp, Sass, and Bourbon throughout the build process.
· Created high-fidelity mock-ups of content pages, landing pages, and wireframes using Sketch and Photoshop.
· Established strict user experience protocols and guidelines for the website, ad campaigns, and web app to keep the experiences consistent for users however they interacted with Radius.